While we were on production for Approach Z82 with Greg Norman, we were asked to create a campaign around our newest golf wearable, Approach S62. This watch was built to serve as your Virtual Caddie on the course and keep you connected off the course. With this watch almost becoming your own personal caddie, we created this campaign as so, giving it that persona and the line, "We've got your game". 

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Our mission as the campaign team was to create a global campaign to support the launch and ongoing promotion of Approach S62 for Garmin's markets in US, Europe, and Asia. At the same time as our Approach Z82 production in Florida October 2019, we partnered with several talented golfers to showcase taking advantage of this powerful watch on and off the course. We were able to capture lifestyle photography, series of print ads, feature/benefit video, OOH, digital banners, organic and paid social media, product pages, emails, and golf brochures.