Garmin partnered with Starbucks to give users a convenient way to pay for their favorite beverages and food on-the-go with their compatible Garmin smartwatch or Edge device. Our team was tasked to create the launch for this new feature. Since it was the beginning of the pandemic and Starbucks stores were temporarily closed, we were very limited to capturing content in socially distance outdoor spaces. We wanted our content to resonate with our users as well as Starbucks consumers so we decided to pair our devices with popular items off the menu. With talent we set them up in common situations we'd find our market audience to be in. 

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Our team closely worked with the Starbucks franchisee to accurately represent their brand and ours in each image for various marketing needs. Combining two brand style guides was a challenge but we successfully came out with two forms of content: lifestyle and product focused.