The main message behind this campaign was innovation that provides the precision you need to give you the confidence you deserve. Approach Z80 was the first laser range finder for Garmin. This addition to our extensive golf line-up allowed us to target golfers who want a LRF for precise distances to the flag from anywhere on the course.

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As the campaign team for this project we developed global launch materials to support the launch and promotion of Approach Z80 and Garmin Golf Family. Our production was held in Half Moon Bay, CA 2018 and these products were released shortly after. 

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For our ad series we used our drone photography from production to recreate a question mark from the course with extensive retouching to reinforce our line, "Stop guessing". In total we were able to produce content to fulfill our needs towards a TV spot, lifestyle and product photography, print ads, feature/Benefit videos, OOH, digital banners, organic and paid social media, product pages, and emails.