Pulling together a global campaign during the pandemic was quite the challenge but nonetheless still an enjoyable experience. Trying to resonate with our audience during these unprecedented times we knew we had to think outside the box. This landed us with the user-generated content (UGC) focused campaign, "Now is the perfect time to move".

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As lead art director alongside one of our writers, we worked directly with our social influencers through a mobile platform, allowing us to provide real time feedback into the video and photography content we had asked them to capture with our newest Venu Sq wearable. I then worked with a local photographer to capture authentic moments that many of us have found ourselves in from finding ways to stay active at home to quality time spent with our family and animals. The campaign was brought to life with these meaningful moments. I worked with our social team to leverage our TV spot by using it to launch on social media following up with a week long giveaway on both our social media channels. 

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Final deliverables that I personally contributed to included TV spots, lifestyle and product photography, print ad series, feature/benefit video, digital banners, rich media, organic and paid social media, and a social sweepstakes.