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The Faces of Adventure

Fenix 6 Series

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Creative Directors: Brian Brooker,

Ryan Glendening, and Matt Bowne

Art Director: Julie Kueckelhan

Copywriter: Dennis Dorrell 

Producer: Maggie Wasserman

Motion Designer: Jono Gaughan

Retoucher: Julie Kueckelhan

As lead creative of the post-production, I worked directly with our Creative Directors to bring the campaign line "The Faces of Adventure" to life by strategically crafting together the portrait and landscape photography captured for each persona. These pieces came to life as a series with the landscapes taking form of the talent's facial features. My print series for this campaign won a Gold ADDY at the 2020 Kansas City Award Show.

 

Main message was no matter what your daily adventures may bring, there’s a Fenix 6 Series watch that will help you make the most out of every minute. Assignment included creating a global campaign to support the launch and ongoing promotion of Fenix 6S, 6 and 6X Pro Solar for Garmin's US and international markets.

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Personal contributions included active, fashion, and social photography, print ad series, feature/benefit video, store window displays, rich media, digital banners, organic and paid social media.

Campaign print ad series

Fashion print ad series

Support and social photography

Feature/benefit video

Social media: organic and paid posts

Out-of-home display

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