The Faces of Adventure
Fenix 6 Series
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Creative Directors: Brian Brooker,
Ryan Glendening, and Matt Bowne
Art Director: Julie Kueckelhan
Copywriter: Dennis Dorrell
Producer: Maggie Wasserman
Motion Designer: Jono Gaughan
Retoucher: Julie Kueckelhan
As lead creative of the post-production, I worked directly with our Creative Directors to bring the campaign line "The Faces of Adventure" to life by strategically crafting together the portrait and landscape photography captured for each persona. These pieces came to life as a series with the landscapes taking form of the talent's facial features. My print series for this campaign won a Gold ADDY at the 2020 Kansas City Award Show.
Main message was no matter what your daily adventures may bring, there’s a Fenix 6 Series watch that will help you make the most out of every minute. Assignment included creating a global campaign to support the launch and ongoing promotion of Fenix 6S, 6 and 6X Pro Solar for Garmin's US and international markets.
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Personal contributions included active, fashion, and social photography, print ad series, feature/benefit video, store window displays, rich media, digital banners, organic and paid social media.
Campaign print ad series
Fashion print ad series
Support and social photography
Feature/benefit video
Social media: organic and paid posts
Out-of-home display