With my background in social and digital spaces I was brought in to help led the creation of social specific content for the Garmin channels. With over 8 different segments across Facebook, Instagram, and Twitter, there was consistently a need for unique content with fast turnarounds. 

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There were weekly needs for product announcements, new partnerships, and holiday promotions. In most cases we needed to create original content for those needs. Depending on the need and timeline, I would set up mini photoshoot with one of our photographers, work with a motion designer for a quick animation, create video cut-downs, or design a graphic myself. 

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