Approach Z82 was the first campaign we were presented to work with Greg Norman (World Golf Hall of Famer) on and were tasked with marketing to experienced golfers wanting to improve the quality of their game. Greg Norman continues to provide resources to young golfers and share his vast knowledge of the sport so we led with him being the face of this campaign, highlighting him as a mentor to the next generation.

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Myself and one of our team writers heading this campaign quickly established a relationship with Greg Norman's team and went to work on producing a global campaign to support the launch and ongoing promotion of Approach Z82 for Garmin's markets in US, Europe, and Asia.

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Production was held in Greg's hometown, West Palm Beach, FL, October 2019 and the product was launched a few months later. We were able to produce a TV spot, lifestyle photography, print ads, feature/benefit video, OOH, digital banners, organic and paid social media, product pages, emails, and podcast episodes.

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To further this story, our sponsorship team helped us partner with Rick Shiels in creating extensive tutorial videos for our users, which we helped cut down to be digestible for our users.