The beginning of 2021 Garmin launched 3 new golf products: Approach S42, S12, and G12. Our team was tasked to create a campaign that targeted each of the golf audiences that would be interested in these products. Approach S42 being on the higher end, we elevated our photography to showcase a more elite golfer. Next was the Approach S12 that represented more of the weekend warrior on the course and the Approach G12 as an alternative that can be clipped onto your belt or bag.

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While still in the midst of the pandemic we set out to work with a production crew and photographer that we trusted to take on this project remotely. In real-time we were able to see what was being captured and provide direction to the team while on set. In 2 days with 4 talent, we were able to get exactly what we needed for the launch of newest golf products. These initial deliverables consisted of a series of print ads, feature/benefit videos, and social and digital advertising banners. But we pulled together enough content to last us another 2 years.