The Drive for Excellence, Restored
MARQ Golfer + Greg Norman
Creative Directors: Ryan Glendening
and Matt Bowne
Art Director: Julie Kueckelhan
Copywriter: Amy Van Patten
Producer: Paul Borchardt
Photographer: Ugo Richard
and Kent Snipes
Motion Designer: Jono Gaughan
MARQ Golfer came as the next lineup to our MARQ Collection so we wanted to continue to tell that story with the same high-quality studio photography. The Garmin marketing team had been working on a partnership with Greg Norman (World Golf Hall of Famer) at the time and felt he was a perfect fit to represent our latest luxury golf watch. We were able to travel to one of his courses in West Palm Beach, FL early 2020 and set up our own studio space within the area to capture the photography needed to round out of MARQ Collection campaign.
Our assignment was to create content that aligned with the existing MARQ campaign that would support the launch and ongoing promotion of MARQ Golfer for Garmin's US and international markets. Utilizing the still photography deliverables I helped create included print ad series, feature/benefit video, campaign and product pages, emails, digital banners, organic and paid social media, sales presentation, and brochures.