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The Drive for Excellence, Restored

MARQ Golfer + Greg Norman

Creative Directors: Ryan Glendening

and Matt Bowne

Art Director: Julie Kueckelhan

Copywriter: Amy Van Patten

Producer: Paul Borchardt
Photographer: Ugo Richard

and Kent Snipes

Motion Designer: Jono Gaughan

MARQ Golfer came as the next lineup to our MARQ Collection so we wanted to continue to tell that story with the same high-quality studio photography. The Garmin marketing team had been working on a partnership with Greg Norman (World Golf Hall of Famer) at the time and felt he was a perfect fit to represent our latest luxury golf watch. We were able to travel to one of his courses in West Palm Beach, FL early 2020 and set up our own studio space within the area to capture the photography needed to round out of MARQ Collection campaign.

Our assignment was to create content that aligned with the existing MARQ campaign that would support the launch and ongoing promotion of MARQ Golfer for Garmin's US and international markets. Utilizing the still photography deliverables I helped create included print ad series, feature/benefit video, campaign and product pages, emails, digital banners, organic and paid social media, sales presentation, and brochures.

Print ads

Fashion photography

Feature/benefit video

Merchandise display

Social media: organic and paid posts

Behind-the-scenes

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